IS IT REALLY INFLUENCER ECONOMY: HYPE OR HERE TO STAY?

Is the influencer economy a fleeting fad? Or is it here to thrive for the long haul? The answer, as with many things in this ever-evolving digital landscape, isn't simple. While some argue that the influencer marketing model is built on vanity, others point to its undeniable reach in shaping consumer behavior. Undoubtedly, influencers have become